TOKIDOKI: Soft & Hard Goods, HANDBAGS & ACCESSORIES

SEASONS: SPRING 2022, FALL 2022, SPRING 2023, FALL 2023

I had the opportunity to contribute to Tokidoki's handbag line, collaborating with the creative team, graphic designer, and both domestic and overseas vendors. My responsibilities included working closely with the creative director, production, patternmakers, and technical design teams to create products from ideation to final production. This included developing technical packages, sourcing new fabrics and trims, introducing fresh styles and silhouettes, and conducting market research to enhance our handbag collection each season for both mainline and special collaborations.

Artwork & Graphic Creative Designer: Misato Nagare & Alison Swing